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He is simply but surely someone I can count on whenever I need any help or guidance. If we talked about tiers, I'm his 3rd tier. I was a bit apprehensive before I joined him. I just wasn’t sure if he would entertain me like he said he would during our initial meet up.


Counting up to date, I've followed Jeffrey for coming to 2 years now. What he assured me, he kept up and in fact he did so much more to the effect that sometimes I think I took up too much of his time.


I thank him for his patience and I thank him for being genuinely interested in my career growth.

Veron Ng | Senior Associate Director

I got to know him in late 2010, through a friend. Then I was very new to the industry and was caught in dilemma how should I handle a HDB resale.


Instead of seeking advise from my immediate manager on the case I was dealing, I ended up seeking it from Jeffrey who was from a different real estate company. Subsequently, I decided to join him. I like the style how Jeffrey manage his business and care for his associate. He is always willing to share his knowledge and guide others without expecting a monetary gain. Seeking for monetary gain from fellow associate is very common in our industry.


I would also say that he is very patience towards others. For example, if you happened to catch him over the phone when he is about to have his meal, he will not turn you away, of course unless he is with a client. He will let his meal turns really cold and guide that person until he/she understand how to manage that particular issue on hand. This is how important he placed us in his heart.


With the style how Jeffrey works and care for the Team, he will goes a long way in the industry by attracting likeminded salesperson.

Jaslin Poh | Senior Associate Group Director

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I knew Jeffrey in 2012 when he invited me for a discussion for recruitment after my RES exam. At that time I was still doing property on a part time basis and is very new to the industry. Have spoken to a few managers but Jeffrey stands out to be very sincere, have great knowledge of the industry and portraits to have very honest business ethics which I am looking for in a leader. So I decided to join him since and have no regrets of my decision till now.


I still remember during my very first HDB deal (even before I could get my license), Jeffrey was with me all the way through the process. I was so grateful that he helped guide me throughout the whole transaction and even came down for the viewings and assist with the negotiations also. I think as a newbie it is always very important to have a manager who is there all the time to guide and assist you when in doubt.


Throughout these 6 years of joining him, be it from being a part time agent to a full time agent, he has never fail to share lots of knowledge and experiences with the team. Spending time with individual members one by one to encourage, guide and motivate everyone to excel in this industry.


I feel very blessed to be part of his team. He is not just a great leader, mentor and also a dear brother to me now.


Thanks for leading the Sincerus family.


Fonn Tan | Senior Associate Group Director

Since I join the industry in 2009, I've hoped to get a good mentor and team that can work and help each other together. Having joined 4 different agencies, I did not find what I wanted.


2 years back, I brought my buyer to view a unit at Tampines and co-broke with Jeffery and his wife Elaine. As I've had some issues, I asked Jeffery for help and he was very sincere and helpful. He recruited me to join his team shortly after. I've joined him since January last year, and I feel that he and his wife really 用诚意的对人.


Till today, I am thankful to find such a good mentor like him. 你是我的唯一!


Steven Ho | Associate Group Director

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Being in the industry for couple of years, I was moving around changing my bosses. During my tenure with my ex-bosses, most of the time when you needed guidance, they will not be around. With the lack of interaction and communication in my previous team. I found myself lacking the confidence to approach deals that I have no knowledge about.


One particular case was I met with some problems in my HDB cases, I found myself scrolling down my contact list asking for help. Out of desperation at a late timing I tried texting my co-broke which is Jeff. He patiently explained to me and followed up and ensure the deal was done properly. Even though back then he has no obligation to help me, You can tell a lot about his character and how he treats his peeps regardless their relationship.


From a fellow co-broke, to my current manager. Jeff has never failed to show support whenever help is needed. I trust his guidance and leadership. Jeff is great boss and will probably be my last boss as well.


Tiffany Tan | Associate Deputy Group Director

As a great leader to the team, Jeffrey has been organizing a lot of great training sessions for the team so that we could scale our business to greater height.


As a great mentor to me, Jeffrey has been encouraging me to stretch my limit and potential. There were a few times we even chat about personal stuff and business related topics till past 1am!

Wong Junjie | Associate Deputy Group Director


I got to know Jeffrey around end 2017, shortly after I passed my RES exams. Then, I was very clear that I will only join the big agencies but amongst the big players, there were some which I will clearly avoid. OrangeTee was on my radar of agency choices and so with the aid of my RES mate, I got Jeffrey’s  contact. I recalled he promptly responded to my call and we met up on the day itself. It was a very reassuring meeting with him and knew instantly I landed myself with the right mentor.

Jeffrey is a very caring and sincere manager and dedicates a lot of his time for his team. It is no wonder why the team is named Sincerus – Sincerity at its core. Any help that I need at any time of

the day (even in wee hours), he will not hesitate to share and give clear advices on how to handle the matter professionally. Apart from trainings offered by the company and division, he also took

pain to organize in-depth sales trainings at night to accommodate our schedules (especially the part-timers). On a leisure side, there are always social gatherings organized to foster a close bond among the teammates. We are like one big family.

I have avoided many pitfalls thanks to Jeffrey’s mentorship and have grown from strength to strength over the past 2 years. I thank God for placing me in the right family to begin my real estate journey and I would not hesitate to recommend him to anyone who would like to join the real estate industry. You can’t go wrong!

Jenny Hui | Associate Deputy Group 

Joining Jeffrey group is consider one of the best decision that I took in regards to my career. Jeffrey is a person who truly cares for his people , not just direct downlines. Many leaders, are only concern about their direct downlines or the 2nd tier, but Jeffrey genuinely cares for everyone. Anyone in his group can give him a call and he will do his utmost best to answer their question or help them solve problems that they are facing. 


He is not only concern with our business, whether are we making enough for our family. But he is concern for our well being as a person. He is not just a leader or mentor. But he is a friend who truly cares.

Wynstan Chong | Associate Group Director 

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I was introduced to the real estate industry by my sister. Back then, I was very hesitant to join the real estate industry, As I have neither experience nor knowledge in the industry, I was not sure if I can do well in this space.


However, Jeffrey has made the transition rather smooth for me. His wealth of real estate knowledge has made me a much better real estate agent. Jeffrey’s desire to commit to safeguarding his clients' and also the team mates’ interests has impressed me tremendously. He has even made this as a division culture.


If you are looking for a team leader or a mentor, you can be rest assured that Jeffrey will be there to provide the dedicated support and assurance you will need.

Tan Hong Jie | Associate Director

I knew Jeffrey in 2018 when I was invited by my friend Teresa to meet up with him at Nex Shopping mall. Before Jeffrey, I have joined a few managers but Jeffrey has proven to be the person whom is worth joining. From his appearance, I can tell that he has been in the real estate industrial for a long time and needless to say, his knowledge in this industry is like an Encyclopaedia. 

I enjoy attending his training and his sharing (of experiences) in the real estate industry. And most importantly, when you need support when handling with difficult situation, you can assure that he or the team will be there to support you, which is very important in this industry. He always reminded us to be ethical and never do things the shortcut way, because we are dealing with people and not just bricks and mortar. Any mistakes we commit will effect our reputation in this industry and also affects the clients involved.

I feel blessed to be under his leadership.

Adam Koh | Senior Associate Manager


In end 2018, as I was waiting for my RES results, I was introduced to Jeffrey through a friend during the recruitment drive. During our conversation, he stands out to me as someone who is approachable, caring and sincere in helping me in my professional growth in the real estate industry as I am new to it. In addition, his honest business ethnics is an important factor that I look for in a leader.

I joined Jeffrey in 2019, throughout my year with him, he is a dependable leader that I can approach comfortably and consult when I needed help in anyway. Being new in the industry and to his team, Jeffrey even take extra effort to encourage me and also to make sure that I am well adjusted to the industry despite his busy workload.


I am very thankful that I met Jeffrey and am blessed to be part of his team .

Tina Sng | Senior Associate Manager

Jeffrey is a man who possesses many qualities of a leader and a friend rather than a boss. He is a positive, passionate, honest, empathetic, motivating, nurturing and inspiring towards both his Real Estate career and his associates. When I went to him with a big problem or what seemed like a dead end, he would encourage, give appropriate advices, or fix the problem together.


Jeffrey took it further by demonstrating his passion for his clients and associates too. I love Navis (Sincerus) and it’s culture. Work aren’t just a job to him, he wants to share that passion with his team, so they have it too. He sees lies and unethical actions a waste of time. And Jeffrey definitely hold honesty close to his heart in his work. He know how it feels to be in our shoes. Jeffrey knows how it might affect our morale and our ability to move forward. To avoid that, he always give constructive advices in an encouraging, rather than demoralizing way.

Stephanie Huang | Senior Associate Manager


I met Jeffrey 6 months ago after I had just passed my RES exam. I was looking for a mentor who was ethical & could guide me in my journey as a real estate salesperson. 

During my first meeting with him, Jeffrey came across as a smart & straight-forward person. I was surprised how highly he spoke about his team, his colleagues and the company... and not so much about himself, unlike a few others I met who just could not stop talking about themselves! 

Once I joined Sincerus, I realised that Jeffrey along with his wife, Elaine has created a family-like atmosphere within the team. The team mates are amazing and always ready to help each other. 

No matter what the situation, I have never ever seen Jeffrey give wrong, unethical advice to his team mates. 


I am very happy to be a part of the Sincerus family and could not have asked for a better mentor than Jeffrey.

Reshma Arora | Associate Manager




Michelle Pan | Associate Deputy Group Director


In real estate business, the process takes a long time to transact. Some issues might pop out during different stages. Whenever I need guidance, Jeffrey is always there to give advise. He is knowledgeable & ready to share his experiences. 

Apart being an approachable, outstanding mentor, Jeffrey also organised gatherings for us to unwind, always prepared with mouth-watering, appetizing food.

Glad to be in this loving & caring family team 🥰

Alan Goh | Associate Manager

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